Marketing Your Home 

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In order to get the highest price in the shortest time, you need to know how to market your home. The better you market your home, the more offers you will get. And the more offers you get, the more choices you have to get the price and terms you want.

The most important factor of marketing your home is pricing it right. Your price should be adjusted to reflect the market, and the property's worth. The key is to get many people checking out your property at a fair price instead of having no buyers because your price is set too high.

Another important factor is the condition of your home. Make sure that your home looks ready to be sold. Fix any defects (peeling or faded paint, cracks, stains, etc.) Condition alone can sometimes prompt fast buying decisions. Not only should you fix any defects, but consider upgrading your home by making major repairs and cosmetic improvements before selling. A nice looking home triggers the emotional response that can lead to a financial response.

Learn how to negotiate the best terms for all parties involved. Terms are another factor which may be adjusted to attract buyers. If you insist on getting your asking price, think of what you can offer to the buyers, for example, improvements you've made, or even offering seller financing at a lower than market interest rate on a portion of the sale price. Convince them why they should be paying the price you have set.

Lastly, get the buzz out about your home. List your house with a hot agent that ensures your house is listed on the MLS and on the Internet. On your own, get the word out. It should be visible to passerby’s that your house if for sale, whether it be signs, local advertisements or you telling friends, family, and acquaintances.

If you are selling your home in a holiday season - make sure your home is not over-decorated. Prospective buyers may just see your decorations, not your house. Keep everything in moderation - remember all buyers may not celebrate as you do and over doing it may turn them off completely on your house.

Make a good first impression -

If you want buyers to be interested in your home, you need to show it in its best light. A good first impression can influence a buyer into making an offer; it influences a buyer emotionally and visually. In addition, what the buyer first sees is what they think of when they consider the asking price.

A bad first impression can dissuade a potential buyer. Don't show your property until it's all fixed up. You do not want to give buyers the chance to use the negative first impression they have as means of negotiation.

Ask around for the opinions others have of your home. Real estate agents who see houses everyday can give solid advice on what needs to be done. Consider what architects or landscape designers have to say. What you need are objective opinions, and it's sometimes hard to separate the personal and emotional ties you have for the home from the property itself.

Typically, there are some general fix ups that need to be done both outside and on the inside. As a seller, you should consider the following:

How YOU Can Help Marketing Your Home
  • You should become directly involved in the marketing of your house

  • Don’t be passive in the selling process

  • You need to take control of how you want your house to be perceived

  • First of all, find a hot agent and make sure that your listing is placed on the MLS and on the Internet. The more people that know your home is on the market, the better the chance of selling it quicker and for a higher price. MLS (multiple listing service) is the best exposure. Nearly 4 out of 5 home buyers use te services of a real estate agent

  • Use up all advertising avenues, the more your exposure your house gets, the more opportunities for it to attract potential buyers

  • Consider advertising in local papers, websites, local TV public access stations, word of mouth, and having a large “For Sale” sign on the property. A "Sales" sign is a 24/7 salesman for your home

  • Not only do you need to know where to market your property, but how

  • It is as important that the right people view your house as a hot property

  • Know the features in your house and have your agent tell interested buyers just why they are a benefit to them

  • Don’t just ask for a high listing price, but know why

  • Convince your agent that your property is hot

  • It is how buyers perceive your home that attracts them to your house in the first place


FASY REAL ESTATE - "Your SECOND home is our FIRST priority!"  

   609.398.8000       fax: 609.398.5084       cell: 609.602.4493


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